Welcome to Vasona Strategies

Helping B2B companies with strategic marketing, plan development, sales enablement, and go-to-market strategies.

My goal is to be an extension of your team, providing essential insights and crafting a tailored strategy that meets your company's needs and budget.

Here’s how I can help

Let me help you when your workload goes beyond your bandwidth or you need additional expertise but can't add headcount. My experience launching new products and developing winning campaigns can be seamlessly added to your existing efforts.

  • Research and discovery

    Define objectives/goals

    Create a comprehensive marketing plan

  • Align sales and marketing efforts

    Build content strategy

    Create playbooks and sales guides

  • Assess and prioritize workload

    Build project timeline and work-back schedule

    Support marketing team with projects from development to completion

  • Collaborate with your marketing team or agency

    Align projects and campaigns with your specific goals

    Monitor activities and suggest optimizations

  • Sales Enablement

    Lead Gen Strategy, Content, Automation

  • Load Balancing

    Tradeshows, New Product Launches, Collaboration

  • 20+ Years of Marketing Experience

    Strategy, GTM, Campaigns and Content

What Clients are Saying

"I recommend Tiffany for her ability to manage complex projects and complex customer relationships. She is a pleasure to work with, and very dedicated to producing a high quality product."

David Jackson, CEO at ServerDomes

"Tiffany is a master at putting the pieces of the puzzle together. A strong, consistent marketing expert who is not afraid to think outside the box. Tiffany is an essential part of any team and a true pleasure to work with…she has a great attitude!"

Kara Martin-Beijer, Vice President of Corporate Marketing at Avid

About Tiffany

Fun facts.

I have a passion for coffee; I have a cat named Gus and a dog named Oz; I love a good whiskey, especially if it’s locally made; my embarrassing food craving is Hostess chocolate mini donuts aptly dubbed plastic donuts by my kids (I think they might be); I could probably eat tacos every day; my Switch game is Mario Kart; and I love, love, love hanging out with my family.

The work. 

I've been in marketing for over 20 years, with a focus in B2B. The truth is, I love what I do—solving problems for my customers, aligning marketing strategies with their goals, and then watching everything come together—all while having the humility to pivot when things, well, need to pivot.  Delivering the results your company needs is just as important to me as it is to you, and it makes life so much easier when you know your project is in the hands of someone who genuinely cares about the outcome.

I’ve had the pleasure of working with a variety of customers (and budgets!) including a few of the big brands like Lockheed Martin, Grass Valley LLC, Telestream, and Microsoft. I’ve been on the agency side, client side, and now as a consultant—I would love to work with you!

Contact me if you need:

  • An extra set of eyes on your current marketing plan(s)

  • A new marketing plan or campaign

  • Insight into developing a GTM strategy

  • Additional resources at a moment’s notice

  • A content strategy

  • Assistance with sales enablement

Send me an email. I’d love to learn more about your needs and see how I can be of help.

Best,

Tiffany Haley


Get in Touch!